Rooyesh-e- Ravanshenasi Journal(RRJ)

Stories have been used as the first tools to influence on people's attitudes and lifestyles, but the mechanisms which the story plays its role plays is an attractive story. The purpose of this study was to study the neuropsychologic effects of the story in the human brain. With the use of modern measurement tools, researchers investigate the parts of the brain when become active they hear stories. In the present study, several sources such as google scholar Psych-Info, Web of Science between 2013 and 2017 were used. The results of this study were presented in two parts: first, an integrated pattern of various studies was presented to describe the story's performance. In the second part, Shahrzade as a storyteller (case study) was. In the discussion and conclusion, in addition to examining how the stories used in the modern world, based on the findings of the research, answered two questions: why stories are attractive and which cognitive factors are responsible for changing the minds of audiences.