Rooyesh-e- Ravanshenasi Journal(RRJ)

Marriage is one of the most important events that have been studied from various aspects. This Paper studies some of the factors influencing Individual and Social marriage criteria among Kashan University Students. Theoretical topics of this study is based on Homogamy Theory and Statistical population of the study is Kashan University Students studying in the academic year 2011-12, among them a sample of 240 people are selected and studied. The results show that there is significant relationship between variables of the influence of Reference Groups and Family Economic Status with Individual Marriage Criteria and, also, there is significant relationship between variables of the influence of Reference Groups, Family Economic Status and Economic Weakness with Social Marriage Criteria. Also, the variables of Individual Marriage Criteria and Social Marriage Criteria have a significant relationship. Results of Regression Analysis and Path Analysis shows the direct effects of the influence of Reference Groups, Family Economic Status, Economic Weakness and Individual Marriage Criteria on Social Marriage Criteria.